Link Exchanges
Gaining links to your website increases search engine positioning and increases website traffic - Reciprocal linking explained
About Link Exchanges / Link Farms
Reciprocal links are links which are exchanges between different websites, the link is reciprocated. As the practice of obtaining reciprocal links grew, there began to emerge resources for people engaged in this practice and so the link exchange was created.
Link exchanges can focus on text links, where simple text links are exchanges or they can focus on banner advertisements, where banner ads are exchanged (banner exchange). Link exchanges can be a paid for service or a a free link exchange service where links are reciprocated. Often link exchanges form a network of sites where advertisements (links) are rotated throughout a variety of sites, with your site having adverts (links) on it as well as adverts (links) pointing to it).
A link farm is usually a paid for service where by a payment is made and in return your website receives many incoming links from a wide range of different websites. Often the link farm pages containing your link is a large page full of links to different websites (other people who have signed up for the service), the webpage itself is of very little intrinsic value and is likely to generate little traffic, the purpose of the link farm is to increase incoming links to your website, thus increasing your link popularity. There is however a problem with this...
Problems with Link Exchanges / Link Farms
One of the main reasons people sign up with link exchanges and link farms is to increase their link popularity and improve their search engine ranking. However, search engines consider this practice to be a deceptive method of trying to make your website appear more popular than it actually is. Most importantly, search engines identify unscrupulous link exchanges and link farms and penalise those websites which are participating in the scheme. So whilst a link exchange or link farm may seem a quick fix solution to search engine positioning, it is a very risky practice which can lead to expulsion by search engines. It should be avoided.
Focus on quality links, not just quantity. Here's some tips to increase website links
Why not email our marketing experts for more information on any aspect of
online marketing:
Get
free marketing advice
Get the Hottest Tips ...
... Before your Competitors!
Join our VIP Newsletter and you'll receive Hundreds of Killer Internet
Marketing Tips-everything You Need to Grow Your online Business and Substantially
Increase
Your Profits Straight Away...
To your success,
Mike Knight.
P.S. If you
simply want to speak to me personally
- call (UK) 01454 852414
and I'll be very happy to answer any questions.
©
2005 mkLINK Ltd - All Rights Reserved.
Ormonds House 299 Ormonds Road
Bradley Stoke
Bristol BS32 0DW (UK)
Registered in England and Wales No.03591571
VAT REG No. 713 154468
* I'm afraid only one E-book & Audio
per Business.